- Design Management
- Design Leadership
- UI/UX Design
- Documentation
- Design strategy
- Branding
- 4 UI/UX designers
- 2 product managers
- 2 product owners
- 7 developers
- 2 marketing designers
eye-tracking software
for behaviour analysis
Project Overview
How can you reveal the invisible journey of the human eye?
Every glance tells a story, but interpreting it has always been a challenge. Our mission was to create an app that could reveal glances into powerful narratives. Glasses Explore, our innovative solution within Tobii's Discovery Hub Platform, does just that. It converts raw eye-tracking data from Tobii Glasses 3 into first-person view, evidence-based insights and smart visualization, simplifying behavior analysis. It's not just about data; it's about stepping into your users' shoes and seeing the world as they do.
My Role
As the UX Design Manager and Team Lead, I guided a multidisciplinary team of designers collaborating closely with executives, product managers, researchers, developers, and the marketing department.
Faced with accelerated timelines, the challenge extended beyond creating and implementing Glasses Explore; but it also required simultaneously developing a new Design System to unify the entire Discovery Hub platform, spanning 7+ products. Balancing these initiatives, I ensured a seamless, simultaneous launch across all applications.
Beyond leading the team, I shaped the overall design strategy, facilitated strategic workshops, and fostered cross-functional collaboration between design, development, and research teams. I guided design sprints and ideation sessions, oversaw the implementation of the Design System, and crafted a cohesive branding and visual style for the entire product range of the Discovery Hub platform.
Business Objectives
guidance for data
interpretation
research with
seamless cloud
integration
collaboration and
insight sharing
the data journey
sound, and gaze
patterns
eye-tracking
analysis for
non-experts
for stakeholder
engagement
Design process
- Stakeholder Interview
- Business Goals
- Roadmap
- Design Strategy
- Frameworks
- User Surveys
- User Interviews
- Competitor Analysis
- Glasses 3 Studies
- User Persona
- Pain points + Insights
- Problem statement
- Big Idea
- Empathy Map
- Jobs to be Done
- Mapping the Product
- User Flow
- Product Architecture
- Quick Sketches
- Voice and Tone
- Wireframes
- Visual Design
- Interactive Prototyping
- Design System
- Branding
- Documentation
- Usability Testing
- Feedback
- Usability Reports
- Users Live Sessions
- Iterations
Competitor analysis
User-Centered Discovery
Who we create for
Insights and pains
Uncovering the insights that matter most
After extensive research involving in-depth interviews, contextual inquiries observing professionals in their work environments, comprehensive surveys, and hands-on studies with eye-tracking glasses, we found these key user insights:
Big Idea
How did our findings reveal a next big move?
Our research revealed a clear pattern: eye-tracking insights were often limited to those with technical expertise. Our big idea was to break down these barriers, much like how social media democratized content creation. By making visual attention analytics accessible to everyone, we're creating a world where understanding human behavior isn't a privilege but a right.
Democratizing VisualAttention Analytics
Ideate
Building on the big idea, we identified a key challenge: making this powerful technology accessible to a wider audience without compromising accuracy or usability.
With this clear focus, we moved into the ideation phase. I led focused design sprints, integrating insights from UX designers, data scientists, and eye-tracking experts to reimagine a simpler analysis process. Together, we conducted affinity mapping, crafted user flows, and carried out usability testing.
Additionally, I facilitated brand personality workshops with our marketing team to ensure the product's communication was cohesive and resonated with our audience.
Voice and Tone
Feature prioritization
Prioritization
User Flow
Prototype and Design
From chaos to coherence: crafting clarity in user-centered design
In an agile environment, I led the team through iterative design and development, utilizing two-week sprints and regular user testing. We started with low-fidelity wireframes and interactive prototypes, validating our core concept and identifying improvements for power users.
Recognizing the need for a cohesive Design System, I initiated its parallel development — not just for Glasses Explore but for the entire Discovery Hub platform. This ensured visual consistency and streamlined development across all products.
Explore the Design System case study.
Design System
Branding
Illustrations
Powering user insights: our tailored solutions
We've created a suite of innovative features in our eye-tracking software that directly addresses key challenges, making data more accessible and analysis more intuitive for everyone, not just technical experts. From cloud-based integration to user-friendly tagging systems, each feature is designed to boost efficiency, provide deeper insights into user behavior, and open up new research possibilities for a wider audience.
Project Dashboard
Project Setup
Recordings Import
Tags, Event templates and Notes
Collaboration
Visual Timeline Comparison
Trusted By
Hear from industry leaders who have experienced the impact of Glasses Explore and the Glasses 3 firsthand
"Glasses Explore is quite easy to use. Participants wear the glasses as we record during tests. We then evaluate the recordings to examine the relationship between gaze patterns and decision-making. It's fascinating to see how many rapid decisions are made while driving. The glasses have been very efficient for us."
“Glasses Explore will save me a tremendous amount of time and money, avoiding the need to become better with Photoshop and accelerating the creation of visualizations that are readily available in this product. It's going to make life much easier for 90% of the jobs I want to do.”
“This technology will help us humanize the interfaces, improving the user experience. With it we'll certainly go a step further in the quality of the infotainment console of the future.”
“We use eye tracking because it brings insights you may never have thought about.”
Impact and Results
Simplified analysis, smarter insights:
With the launch of Glasses Explore, we transformed how eye-tracking data is captured, analyzed, and shared. By making complex data accessible across industries, we’ve opened the door to visual attention analysis for everyone — not just the experts. With Glasses Explore teams can now collaborate effortlessly, enabling faster insights and broader adoption.
Here’s what we’ve achieved:
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