About me

Hi! I’m Anastasiia, a UX Design Manager and Art Director. With two decades of experience spanning product design, creative strategy, and visual storytelling, I bring
a unique combination of skills and expertise that allows me to create cutting-edge, user-centered solutions by combining design thinking, big ideas, and data-driven insights.
I lead teams with empathy and a clear vision, empowering them to innovate and deliver meaningful results.

My story

What fuels a journey? For me, it’s the blend of curiosity and purpose that drives me forward. This combination has shaped my path, leading me across cultures and disciplines to discover what makes design resonate deeply with people.

Over the past 8 years at Tobii AB, a global leader in eye-tracking technology, in Sweden, I progressed from Lead Designer to UX Design Manager and Art Director. I led multidisciplinary design teams to redefine how eye-tracking technology enhances human interaction. In these roles, I managed end-to-end design processes, launched multiple innovative products across platforms, developed design strategies, established scalable design systems and cohesive brand identities, and fostered a thriving design culture within the organization.

Before that, I spent a decade in global creative agencies like Cheil Worldwide, Young & Rubicam, and Saatchi & Saatchi in Ukraine. As a Digital Art Director, I led design teams and created award-winning 360° campaigns for global brands like Samsung, LG and Lifecell. This foundation in strategic thinking, visual storytelling, and transforming innovative ideas into practical, impactful solutions continues to shape my approach to design.

Now based in Amsterdam, I bring expertise in leadership, consulting, and mentorship to help businesses work smarter. By auditing design workflows and developing focused strategies, I simplify processes, boost team efficiency, and deliver measurable business impact.

137+ Projects completed

20 Years of Experience

47+ Brands Impacted

10+ Awards and Recognitions

35+ Designers mentored

1 Office designed with
anamorphic typography

Skills

What I can help with

Design Strategy

I align design and product strategy
during post-acquisition transitions to
ensure a seamless user experience and
preserve brand integrity.

Ideation workshops

I facilitate dynamic workshops using
design thinking methodologies to spark
fresh ideas, solve complex challenges,
and inspire innovation within your teams.

Design Systems

I create cohesive, scalable design
systems that streamline workflows,
enhance consistency, and support your
product’s rapid growth across platforms.

Product vision

I help define and align product vision,
ensuring your team stays focused on user
needs, business goals, and long-term growth
while maintaining a clear design direction.

Team Leadership

I guide individuals and teams, helping them
build confidence, take ownership, and align
their efforts to achieve meaningful, tangible
outcomes.

Product Design

I specialize in designing intuitive, high-
performing products that solve real user
problems and deliver intuitive, impactful
experiences.

Creative Direction

I bring bold, original ideas to life through
compelling visual storytelling, ensuring your
brand makes a memorable impression
across all media.

Mentorship & Growth

I provide tailored guidance, focusing on skill
enhancement, leadership growth, while
ensuring goals feel both achievable and
rewarding.

Advanced AI Integration

I seamlessly incorporate AI into creative
workflows, producing high-impact, innovative
visuals and engaging motion content that align
with brand voice and strategy

Clients

Let’s create the next big thing together!
Get in touch